On 19 July 2024, visitors to Jack White's Third Man Record Store found a mysterious vinyl album bundled in with their purchase. No stranger to the guerilla record drop – he once hid a bunch of seven inches inside re-upholstered sofas - White has come up with a unique release strategy for his surprise sixth album, which is his first new music since 2022’s 'Fear Of The Dawn' and 'Entering Heaven Alive'. The anonymous white label, 'No Name', was given away free with any purchase at White’s Third Man stores on Friday, while a very limited number of copies were also sent to customers at random in the mail. Its mysterious grooves contained 13 tracks of raw, fresh, fierce garage blues, and although there were no official song titles, and no hint at the artist, there was no doubt that this was the work of Jack White himself. Bashing out the bluesiest rock riffs that he’s released since the White Stripes, every song is crunchy as hell, filled with ragged yelps and preacher-on-the-pulpit declarations, with not an acoustic guitar in sight. He's accompanied by nothing more than a rhythm section and the occasional organ, and judging by posts he’s shared on Instagram, the line-up consists of longtime bassist Dominic John Davis, recent keyboard addition Bobby Emmett, and Raconteurs drummer Patrick Keeler, although there’s no word on the whereabouts of White’s usual solo drummer Daru Jones. Third Man has seemingly encouraged fans to rip the album and, as White declares in the A-side’s rap-rocking fifth track, “You must tell seven friends.” It seems likely that the so-called 'No Name' will get more traditional distribution soon, but it’s also entirely possible that last weekend’s guerrilla release is all that the album will ever receive. Such is the benefit of White owning his own label, he’s free to do whatever he wants. Shortly after the album's release, White played a show at American Legion Post 82 in Nashville where new copies of 'No Name' on blue vinyl, with cover art, track titles, and liner notes, were made available for attendees to purchase, but if that's the only release 'No Name' ever receives, then I'm posting it here for any fans who missed it, and might not get to hear it if it doesn't appear officially in the future. Most copies out there have some serious surface noise at the end of track 13, but this rip comes from the cleanest copy that I found.
Track listing
